Financial Institutions are established in Nepal with the motive to help uplift the economic situation of the downtrodden Nepali people. However, most of the finance institutions are established and concentrated in urban areas and run in conventional way. So the rural poor have no access to the financial services. Many of the development agencies have attempted to create groups and run micro-finance programs but after the completion of their projects such groups are left unnoticed with no further idea and help. According to the World Bank study still around 50% of the total population has no access in financial services.

The Jana Utthan Pratisthan undertook the research outcome (Social Inclusion in Microfinance by Dr Man Bahadur Bk, 2010) to promote community banking for building inclusive financial system and took initiative to establish Jana Utthan Samudayic Bank Ltd. with some new ideas and techniques such as ‘credit first individual intervention’. Even though it is registered under the microfinance development bank it has been designed as the community banking initiatives. The main aim of this bank is to promote financial inclusion in community level so as to enhance economic situation of the rural poor. Its motto is "Building Inclusive Financial System Extending Service to the poorest of the poor" It also aims to promote the indigenous knowledge and traditional skill to bring it up to the commercial scale. The bank has been designed in such a way to reach the most unreached clients of the community with some specific model and products.

The Bank has been registered in April 10, 2010 under Company Act. 2006 and started banking operation from November 14, 2010 under the Bank and Financial Institution related Act,2006. Since its establishment the bank has been involved in the Global Microcredit Summit Campaign and received certificate of appreciation for its contribution to bring the poor families out of poverty. Likewise it is also involved with the Smart Campaign for Client Protection. Moreover, the community banking has been recognized as the third generation microfinance (Nepal Zone of Peace: A Revised Concept by Isabelle Duquesne published in 2011).

Vision

The vision of the bank is to uplift the socio-economic condition of the rural poor especially focusing to the marginalized and deprived groups/communities through community owned microfinance services within its working areas.

Mission

The mission of Jana Utthan Samudayic Bank is to generate self-employment by providing micro-credit and mobilizing savings to the rural poor at their door steps to reduce poverty and contribute to build the independent national economy.

Goal

The goal is to work as a self-sustained community bank and serve a maximum number of the rural poor and the deprived groups through community compatible innovative products at the different communities.

source by: http://www.jucbank.com.np